Surviving with Print in a Content Driven Era

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Even if you are a print company, you should be taking advantage of the content driven economy to marketing your business. Yes…that is really what it says, use the digital content driven age to market your print company, even if many people think that print is old school. It still has it’s marketing niche and it is quite large. By meshing what you do best, print, with the digital age for content you can build a larger target market that will see print as useful for them. By using digital media content to offer value to your target market you will keep your name in their minds. Advertising with digital media is good, but nearly as good as having useful, green content such as blogs, podcasts, videos on Youtube, and a great website to direct them to. Utilizing all forms of marketing to reach your target market is always the best option, even if you are a print company.