Are People Still Buying Print?

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If you are in the printing business, you know that many people really are still buying print. But how do you ensure that you are selling them the best, and most useful print? Does your marketing work or is it just getting by? Do you have a buyer persona? Do you even know what it is? Maybe you think it does not matter since you are making sales just fine. On the flip side, if you asked your customers or any consumer if they would buy more or start buying from someone who gets them. Knowing your customers, intimately in regards to what they want, need and use will help you target them and sell easier because you ‘get them’. If you are making assumptions about your customers that can be a dangerous business risk. Knowing what they want and need, when or even before they want it will keep your customers coming back loyally. It will also keep them […]