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What you should know about paper weights

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If you know exactly what you want from your printing company, then this will make it easier for you to convey to them how you want your printing to be completed. Understanding the type of paper that you want to be used is an important part of this, and one of the most complex parts of choosing paper lies in the weight of the paper that you want to use, as there are many different options. Text Weight And Cover Weight The main difference between text weight and cover weight in terms of paper is that they are measured from different sized sheets. This may also be referred to as different basic sizes. Text stock weighs less than cover stock and so to get the equivalent weight on text stock, you will need to use thicker paper. When measuring the weight of the paper, whether text or cover stock is used, the weight that you need will be based on […]

Flyers are the Ideal Marketing Tools

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Flyers can be a very effective promotional tool. You hand them out or leave them in public places where people can have access to them. The print material needs to be top quality and effective for persuading and informing people about your company and your products or services. They need to be striking in order to grab people’s attention. Flyers are ideal marketing tools when you have a marketing campaign underway and need to give it a boost. They can give you several advantages over some of the other promotional tools out there. For one, they’re basically very economical. They won’t break your bank and help you to keep within your budget. This affordable advertising service is used by many knowledgeable companies who know how to do effective marketing with a frugal budget. Make sure the company that prints your flyers understands the importance of steering people toward your products or services, and understands how to grab the attention of […]

Advantages of Discount Color Flyer Printing Services for Your Flower Shop

The post Advantages of Discount Color Flyer Printing Services for Your Flower Shop appeared first on http://velocitypress.ca/

Flyers are one of the most effective ways of promoting your flower shop. Designing them with visually appealing graphics, easy-to-read fonts and alluring language is an excellent step in promoting a business relationship with consumers, culminated by distributing your flyers to them. Personal distribution (allowing you to combine the flyer with your pitch), mailed out and stacked in your office also encourages communication are the most common means of dispersal. Understanding the need for better customer service, business have arisen that ensure a small budget for marketing your flyers be not a dilemma or deterrent for you being able to acquire quality color printing at an acceptable rate. ~ Flyers are inexpensive to print, even more so with the advent of discount flyer printing, which is why small businesses utilize them. Many businesses advertise in newspapers but even with a 50% discount, you still spend more of your marketing budget than you would by using discount flyer printing. ~ Because […]

Transparent Acetate Postcard Printing

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Though I receive a high volume of marketing collateral, today I received a 6 by 11 inch marketing collateral piece today. This was a highly original receipt for me, so clearly, I took notice just as the design marketers intended. The dual sided, single sheet postcard was printed on transparent acetate and designed as a mountain that exhibits the silhouettes of 3 climbers, who are joined by a rope. Overlaying the sheet’s brilliant background in an opaque-white, all it’s copies were printed as process color builds. The mountain climber who apparently has reached the summit of the mountain stands proudly at it’s peak with his arms extended and the copy exhibits a banner with a subtle overlap of the climber’s image over which the conference’s title and logo have been printed. Reasons Why This Postcard Stands Out I have observed this type of work before, but not as a marketing flyer. Rather, I observed this technique employed in many over-sized […]

How to Recognize A Good Banner Printing Company

The post How to Recognize A Good Banner Printing Company appeared first on http://velocitypress.ca/

Banners are used a lot for exhibitions, trade shows, and various other types of events where they can be seen well. You find them in stores, showrooms, restaurants, and out on the streets as you walk through town. They’re a powerful way of grabbing people’s attention and steering them toward your business. You can find many companies out there who claim to create top quality banners. However, a claim isn’t necessary a guarantee. Your first consideration when shopping for banners is product quality. Top quality Miami banners will be the ones that make a good impression on those who see them. They should be neat, well-written, colorful, and make a point. They also need to be durable and long-lasting. You also want to deal with a banner printing company with experience and good customer service. Experience will reflect in the quality of the banners. The customers service will reflect what type of company you’re dealing with. If they are quick […]

Capitalizing on Success for Fast-Growing Print Companies

The post Capitalizing on Success for Fast-Growing Print Companies appeared first on http://velocitypress.ca/

Fast-growing print companies know the importance of integrated market campaigns. For this reason, when they consider doing one of these campaigns, they want to know the top three things that consistently work for others who have taken part. Even though some of the print companies are leaders, they have become leaders by paying attention to what other people do and then capitalizing on what worked. They know how to observe what is successful and quickly put it into action for their own company. Most printing companies should quickly launch their campaign while their employees are excited and then they can add to it later on. By doing these three things, you can quickly and efficiently launch virtually any integrated marketing campaigns. 1. Email everything from your company newsletter to promoting flyers. 2. Print like crazy. Print personalized emails, customized letters, print everything. 3. Blog and social media will be your best friends. Post search-engine optimized content that will boost your […]

Diversity and Inclusion in the Graphic Communication Industry

The post Diversity and Inclusion in the Graphic Communication Industry appeared first on http://velocitypress.ca/

The graphic industry is a large, and growing industry. But how diverse and inclusive is it for new ideas and persons to jump in? Searching for key personnel is competitive in this digital age. Ensuring that there is diversity and inclusion within the graphic industry is important. Helping with this study and research is very important and neccessary to ensure that the topic gets the attention it deserves. Taking a few moments to answer a very short survey will greatly benefit this research. Your help will also help the professional graphic community. Diversity is always a positive aspect of any industry. Fresh ideas and skills help the industry grow and stay innovative. Without diversity and inclusion at some point the graphic community would grow stale and dry.   Check out http://velocitypress.ca/calgary/printing/ if you need printing services.

Empowering Print and Marketing Service Reps

The post Empowering Print and Marketing Service Reps appeared first on http://velocitypress.ca/

Sales can be a vrey tough field, being a sales rep seems to be a niche that only a few are successful doing. In print and marketing service industries it is no different. Statistics show that about 20% of sales reps bring in about 80% of the business. So what are the other 80% of the reps doing wrong? Is it that sales is an inherent character trait? Maybe, but could it not be how the reps are trained more so than an inherited trait? If the training is poor or not giving the proper tools and skills, then it is it really the reps fault that they fail? Flight training used to be similar to sales training: teach them what to say and do, send them out with an experienced trainer for a ride-along, then ship them out to crash or sell. Not surprisingly, most fail. Now what if sales reps were trained like modern day flight personnel, they […]

How fast growing print companies capitalize on success

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Fast growing print companies offer advice on what is the most effective marketing plan. Below are the top two things that every printing company should be doing. #1 Be Specific Owners of printing companies effectively learn from their successful competition. They are able to quickly adapt to an every changing industry to meet the needs of their customers. They offer quality products with professionalism, competitive pricing and quick turnaround to keep customers happy. #2 Winning Combination When email, social media and printed material are used together as a marketing tool, the results will be amazing. A few ways to use each of these tools, include: a. E-mail. A newsletter can be sent on a monthly basis via email as well as sales notices and drip marketing. b. Print. This is a great follow-up to email notices as many people appreciate a tangible reminder of an event or upcoming sale. c. Social media. Blog on a regular basis. Once a week […]

Surviving with Print in a Content Driven Era

The post Surviving with Print in a Content Driven Era appeared first on http://velocitypress.ca/

Even if you are a print company, you should be taking advantage of the content driven economy to marketing your business. Yes…that is really what it says, use the digital content driven age to market your print company, even if many people think that print is old school. It still has it’s marketing niche and it is quite large. By meshing what you do best, print, with the digital age for content you can build a larger target market that will see print as useful for them. By using digital media content to offer value to your target market you will keep your name in their minds. Advertising with digital media is good, but nearly as good as having useful, green content such as blogs, podcasts, videos on Youtube, and a great website to direct them to. Utilizing all forms of marketing to reach your target market is always the best option, even if you are a print company.

Are People Still Buying Print?

The post Are People Still Buying Print? appeared first on http://velocitypress.ca/

If you are in the printing business, you know that many people really are still buying print. But how do you ensure that you are selling them the best, and most useful print? Does your marketing work or is it just getting by? Do you have a buyer persona? Do you even know what it is? Maybe you think it does not matter since you are making sales just fine. On the flip side, if you asked your customers or any consumer if they would buy more or start buying from someone who gets them. Knowing your customers, intimately in regards to what they want, need and use will help you target them and sell easier because you ‘get them’. If you are making assumptions about your customers that can be a dangerous business risk. Knowing what they want and need, when or even before they want it will keep your customers coming back loyally. It will also keep them […]